When you support local businesses, you’re doing more than just buying goods or services—you’re investing in your community. A huge chunk of the money you spend stays local, supporting jobs, schools and public services. In fact, studies show that for every dollar spent at a small business, about 67 cents stays in the community (Nationwide Group). That money gets reinvested in other businesses, helping the whole area thrive.
Local businesses are also huge job creators. They’re responsible for about two-thirds of new jobs in the U.S. and make up 44 percent of the economy (Bentley University). Shopping local means helping keep jobs in your community!
The Power of Reviews & Social Media
These days, small businesses rely on word-of-mouth marketing, and that includes online reviews and social media shoutouts. If you have a great experience at a local shop, leave a positive review! It helps a ton. About 77 percent of people check reviews before buying something (SF Media). That means your feedback can make or break a small business.
Following and engaging with local businesses on social media is another easy way to help. When you like, comment on or share their posts, you help spread the word to more people. They don’t have massive marketing budgets like big brands, so they rely on their customers to help get the word out. If a new business is just getting started, positive reviews can be a game-changer. In the restaurant world, for example, even a small bump in star ratings can bring in way more customers… so if you love a new spot, let others know!
The Importance of Kindness in a Small Town
In a small town, every business is part of the fabric of the community. Owners are often your neighbors, friends or even parents of your kids’ classmates. A thriving small business means a stronger, more connected town for everyone. That’s why kindness matters. Supporting small businesses isn’t just about spending money—it’s about lifting them up with words and actions. Whether it’s offering a kind word to a stressed-out employee, recommending a local store to a friend, or choosing patience when a small shop is short-staffed, your attitude has an impact.
Remember, small businesses donate 250 percent more to local charities than big corporations (Nationwide Group). That means when you support them, you’re also supporting local sports teams, school fundraisers and community events. When small businesses thrive, the whole community benefits. Uplifting and encouraging them—whether through positive reviews, word-of-mouth recommendations, or just treating them with kindness—creates a welcoming and prosperous community for everyone.
Shop Local, Support Local
At the end of the day, shopping local is about more than just buying something—it’s about building a strong, connected community. Every time you choose a local business, leave a positive review, or spread the word on social media, you’re making a real impact. In a small town like Conifer, kindness and support go a long way in helping businesses survive and thrive, and stands as a powerful testament to the value of community and the impact of individual choices.
